Dear future client,

Dear future client,

When I decided to make this pivot in my career and focus on coaching

creative business leaders I did a lot of thinking. I was clear on what I

wanted to do, how I wanted to do it and who I wanted to do it for. My

plans were easy to put together in that I had clarity of purpose.

And so here I am.

Oliver Russell – Someone with one hell of a lot of experience in the

creative industries ready to share all that good stuff with other

creative businesspeople in an effort to help them achieve their goals

in a way that I could have benefitted from earlier in my journey…until

I’d worked out how I might do the same.

The Power of Chat, Fun, and Evolution

I like to chat, always liked to chat, always felt that there was nothing

that couldn’t be worked out with honest, engaging, and open chat because

great chat takes you away from the seriousness of the problem and

becomes inspiring, enjoyable…it becomes fun, and fun is the key to all

things creative, strategic, and purposeful I believe.

All the issues I have faced in my career (and there have been many)

have largely been solved through chat of some sort and the evolution

that results from talking with the right people in the right way.

So, my approach to this new coaching business of mine could be summed up

as CHAT, FUN, EVOLVE.

Enjoying Running Your Business

This is of course not limited to our businesses but in our lives in

general. When we work together you will notice that I take a total

approach to my clients…remember the thing you first saw when you came to

the website?

“Enjoy running your business”

I really do believe in that truism about when you have a job you enjoy

you don’t work a day in your life – although I don’t think whoever first

coined the phrase had spent numerous late nights arguing with the art

department about typography while trying to finalise a presentation for

an 08.30 breakfast pitch.

To enjoy running your business you need to be enjoying your life as a

whole I think.. enjoyment doesn’t mean your business isn’t successful in

a Profit and Loss way – you can be successful while not enjoying it (hands up

anyone?)

I think what I mean when I say this is that you have enough peace,

fulfilment and drive to make it through the day without wanting to

relocate to Nepal to live as a goat.

Now those of you thinking to yourselves…”hmmm, sounds a bit

lightweight, more like a children’s entertainer / yoga teacher than a

proper business coach”, let me be clear.

Your business is serious..err..business and I take that very seriously.

I just believe that the approach we take to dealing with all the

challenges you face in that serious business can be approached through a

collaborative, enjoyable and most of all human way.

Common Business Challenges

We can talk about many things that you face. Shall we have a list?

N.B. I’m going to try really in this blog and in all my comms not to do

lists or top 5 things or playbooks or frameworks or endless

statistics all the stuff you’ll never have time to read even if you

were in the slightest bit interested – we’ll save the serious stuff for

our sessions – you can make your own lists then but as this is my first

blog let’s talk about some of the things you might be thinking about….

Just a cheeky eight I chose at random from a list of many more.

The Personal Impact of Business Challenges

In addition to all that business stuff you may also be dealing with your

own response to these challenges…I feel another list coming on (damn!)

A slightly less cheeky seven from a list I know very well indeed and the

real inspiration behind why I’m writing all this to you.

How are you supposed to deal with the first list while struggling with

the second? How are you supposed to enjoy running your business when its

all really just too much? How do you get back that feeling of excitement

and joy you had on day one?

You need to understand the business arguments of course – more focussed

pitches perhaps? better ways to incentivise talent maybe? A clearly

defined mission and strategy to get there possibly? All of these good

things but how you approach them and in what frame of mind should be

addressed to.

How Can I Help?

Of course, I will tell you that as well as having a really experienced,

knowledgeable person (who knows all the frameworks and strategies to

help you with a fresh perspective to goal setting, problem solving,

business building and will hold you accountable to the plans you make

together you should also have someone you can turn to for personal

development, inspiration, motivation and make it fun maybe!

If you’d like one of these chats that I’ m so keen on why not book my complimentary intro meeting.

We’ll have fun, get to know each other and who knows maybe even evolve a little bit…and

If you’re in Brighton we could even have coffee and cake!

I look forward to speaking with you soon.

Oliver