Do you really need a Business Coach?
Or do you need a mentor? A therapist? An agony aunt? A kindred spirit? A
large glass of bourbon?
As I explore more and more my ‘new’ industry I notice an inordinate
amount of people in the ‘Advisor Category’ all offering all sorts of
clever ways of saying that they’ll help you get better at your business
– and that’s all fine but what criteria should you use to choose the
right someone who you can work with you to get to where you need to get
to?
There seems to be an accepted list of criteria to work from ( of course
there is, there’s a list for almost everything) so I thought I’d see how
that might work from the standpoint of someone running a Creative
Business Checklist for choosing a business adviser…
Relevant Expertise
It’s unlikely that someone who’s spent their lives as an accountant will
be able to bring their experience to bear on the creative block you’ve
got going into the massive, life changing pitch you’ve got in two days.
Make sure they’ve got you covered in all the vital areas of the
challenges you face.
Proven Track Record
A proven history of helping businesses succeed is crucial. But success
in the creative industry often requires a unique approach, so an adviser who
understands the nuances of your specific need may be more valuable than
one with a generic track record. You don’t want someone who’s going to
try to fit your square peg into a round hole, heaven forbid!
Effective Communication Skills
Clear, effective communication is essential for any adviser-client
relationship. In our industry, where ideas and concepts can be abstract
or complex, you need an adviser who can articulate strategies and
feedback in a way that resonates with you. Look for someone who can
adapt their communication style to your needs and preferences. If you’re
more of a visual thinker, find someone who can break out the whiteboard
and markers. If you prefer straight talk, find someone who can give it
to you straight. Or preferably both!
Active Listening Skills
An adviser who actively listens to your concerns, goals, and ideas is
crucial. They should be able to read between the lines, understand your
unique challenges and offer tailored advice. In the creative industry,
where passion and personal investment are often intertwined with
business decisions, you need an adviser who can empathise and provide a
safe space for open dialogue. Someone who can listen ( and maybe offer a
wry smile of recognition) while you vent about that client who just
doesn’t “get it” and then help you find a solution.
Trustworthiness and Confidentiality
Trust is the foundation of any successful advisory relationship. In the
creative industry, where ideas and intellectual property are valuable
assets, confidentiality is paramount. Look for an adviser who respects
your privacy, maintains professional boundaries, and always acts in your
best interest. You don’t want to spill your guts only to find out
they’ve been blabbing to your competitors in the pub ( or worse The
Groucho)
Objective Perspective
While it’s important for an adviser to understand your vision and goals,
they should also provide an objective perspective. Emotions can run high
and personal attachments to projects can cloud judgment, you need an
adviser who can offer unbiased insights and constructive criticism.
Someone who can tell you when your pet project might be turning into a
monster.
Holistic Approach to Business and Life
An adviser who understands the interconnectedness of your professional
and personal life is crucial. They should recognize that your
creativity, motivation, and overall well-being are essential to your
business success. Look for an adviser who takes a holistic approach,
considering not just your business strategies but also your work-life
balance, mental health, and personal growth.
Emotional Intelligence and Empathy
-In our space, rejection, criticism, and setbacks are common and an
adviser with high emotional intelligence can be a game-changer. They
should be able to help you navigate the emotional challenges of running
a business, provide support during tough times, and celebrate your
successes with genuine enthusiasm.
Accessibility and Responsiveness
An adviser who is responsive and available when you need them is
essential. In a world, where opportunities can arise at a moment’s
notice, having an adviser who can provide timely guidance and support
can make all the difference. You don’t want to be left hanging when you
need them most.
Personal Connection and Rapport
A strong rapport and personal connection with your adviser is really
important I think…you are going to need to be open with each other in
your working relationship. Vulnerability and authenticity are often key
to success, feeling comfortable sharing your ideas, fears, and
aspirations with your adviser is crucial. You want someone who feels
more like a trusted friend than a stuffy suit. (Although a great suit is
a thing of wonder.)
Commitment to Continuous Learning
Our business is constantly evolving, with new trends, technologies, and
best practices emerging all the time. An adviser who is committed to
staying up-to-date and continuously learning can help you stay ahead of
the curve and adapt to changing circumstances. Nobody wants to be the
Blockbuster of their industry.
Flexibility to Adapt
As your creative business grows and evolves, your needs and challenges
will likely change. An adviser who can adapt their approach and offer
flexibility in their services can provide long-term value and support.
Because what worked for you as a solo freelancer might not cut it when
you’re managing a team of ten.
Shared Values and Vision
Shared values and a common understanding of what success looks like are
essential for a productive advisory relationship. Passion and purpose
often drive business decisions and an adviser who aligns with your
values and appreciates your unique vision can be a powerful ally. You
don’t want someone who’s going to try to steer you away from your dreams
in pursuit of a quick win to pay the bills.
So there’s a few things to chew on. .
If you’d like to see if maybe I could fill some of those criteria why
not book your free intro chat….it’s a no hurry chat ( and if you’re in
Brighton perhaps we could meet for a coffee or a bourbon ) in which we
find out if we might like to work together and if so how might that
look…no obligation, no sales stuff ( unless you want to talk about your
sales stuff ).